All posts by: krataion

May 2, 2019 by News

Customer Journeys: can they help you form your Marketing strategy?

Understanding customers and their needs has long been a goal for many companies in order to increase their engagement and loyalty. Recent research by McKinsey has underlined the importance of conducting customer journeys in order to better understand the customers’ experience and facilitate moments that matter in the touchpoints with them. They way consumers make […]

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