May 2, 2019 by News

Customer Journeys: can they help you form your Marketing strategy?

Understanding customers and their needs has long been a goal for many companies in order to increase their engagement and loyalty. Recent research by McKinsey has underlined the importance of conducting customer journeys in order to better understand the customers’ experience and facilitate moments that matter in the touchpoints with them. They way consumers make […]

September 26, 2018 by News

Managing your retail peak season: 6 tips to get the most out of it using digital

Summer is officially over and retailers all around the world are preparing for the holiday season. And rightly so, as for many retailers peak season (especially November and December) accounts for 20-30% of their total yearly sales. Specifically in Greece, new peaks are being introduced, including Black Friday, Cyber Monday, etc. Indicatively, in 2017 Black […]

June 25, 2018 by News

Customer Experience: Γιατί πρέπει να σας απασχολεί περισσότερο από οτιδήποτε άλλο

Οι ανάγκες, οι προσδοκίες και ο τρόπος ζωής μας αλλάζει με πολύ γρήγορους ρυθμούς. Οι πελάτες έχουν πλέον τόσο εύκολη πρόσβαση στην πληροφορία και τόσο δυνατή φωνή στα κοινωνικά δίκτυα, με αποτέλεσμα να έχουν αποκτήσει απίστευτη δύναμη. Έτσι, ακόμα και αν το πρώτο καταγεγραμμένο παράπονο πελάτη είναι 4.000 χρόνων (βρίσκεται στο Βρετανικό μουσείου του Λονδίνου!), […]

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