Who is Enaleia:
Enaleia is a social enterprise that aims to make amateur fishermen fish in a more efficient and eco-friendly way. It is an award-winning youth initiative, aiming to attract more people into the fishing sector, educating them and at the same time, creating the conditions for sustainable fishing.
We created the brand identity and defined the target audience. We evaluated the current UX & content structure and conducted market research. Moreover, we shaped and managed the product team (content designer, graphic designer, UI/UX developer and digital marketeer) which undertook the re-design and development of the platform. We, co-designed with the marketing team the digital presence of the e-learning platform. Last but not least, we consulted Enaleia towards their overall business and how their e-learning platform could fit and be positioned as one of their products.
What we did:
We created a well-designed feasibility study providing a description of the product, accounting statements, details of the operations and management, market and competition research and financial data. In the end we proposed potential business models and investment requirements – a useful study for potential investors and lending institutions.