Developing a business plan and helped form the brand identity for an inspiring project on e-commerce and exports, by the Latsis Group.
K Perla is a Greek Investment company and a member of the Latsis group.
Develop a detailed business plan for a project related to e-commerce and a brand identity worksop for a recently established brand.
What we did
We developed a business plan analyzing the business idea and the value that it can bring to the market, the competition, the marketing mix, the logistics, team, timing, opportunities and risks, and financials. In parallel, we developed and delivered to the top management a brand identity workshop defining the mission, the unique selling points of the brand, the personas, the values and the brand communication principles (tone of voice).
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