Supporting Marine Traffic’s leadership team on shaping its quarterly strategy.
Who is Marine Traffic:
Marine Traffic is one of the leading companies in the world for ship tracking, using the latest technologies and data.
Design and run the leadership quarterly planning meeting while supporting in the implementation of the priorities around Customer Experience.
What we did
We designed a workshop based on the needs of the leadership team in order to align the team on the current reality and defined the priorities for the quarter along with concrete next steps. Additionally, we worked both with the Customer Experience Lead and the cross-functional team formed in order to deeply understand specific personas and improve their experience in specific touch points of their journey.
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