Who is Nektar:
NEKTAR is a family-owned and operated business, founded in 1951 producing and delivering high quality coffee.
Consult and guide Nektars’ efforts to grow and export its products abroad.
What we did:
Through 1-1 meetings with the General Manager of the company we were able to analyze the internal setup and provide insights on how to better organize the team. Additionally we provided insights based on a financial analysis to assist in future forecasting and planning, and conducted a competition analysis in order to prepare Nektar for its new focus in international markets. With all this information a new brand identity was proposed.