Designing and implementing a holistic Digital Strategy enabling the Digital Transformation of Consumer Healthcare (CHC) brands SANOFI Greece.
Who is Sanofi:
Sanofi is a global Healthcare leader headquartered in Paris. Sanofi, is committed to providing people all over the world with innovative self-care solutions to manage their personal health so they can live healthier, fuller lives.
Leverage digital channels to drive shift in positive brand equity and improved return on investment of CHC brands SANOFI Greece.
What we did:
Enabled the business growth of the CHC brands through the digital world by creating digital assets for all major CHC brands and creating a 5 year digital commercial activation strategy. Through in depth Consumer Journeys and Market Insights we identified all key consumer touchpoints that affect the purchasing decision of the consumer and used digital tools in order to win the heart of our consumers.
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