Helping identify the most compatible markets to expand abroad while preparing the necessary roadmap.
Who is Shop & Trade:
Shop & Trade is a solid omnichannel platform importing and distributing apparel, footwear, accessories and wellness brands in Greece, Cyprus and Southeastern Europe.
Identify compatible markets to expand abroad, assess the investment and prepare the roadmap.
What we did
At first, we assessed the company’s readiness to export by identifying both its existing capabilities and shortcomings, through the Export Readiness assessment tool. Then, we analyzed and evaluated potential markets using online tools and market research. We identified the top 3 compatible markets for its products and conducted an operational feasibility study for each one of them.
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