Who is Even Plus:
Event Plus is a B2B end-to-end event management company operating for the last 12 years in the Greek market, which managed to successfully enhance its business solutions with online events the latest years.
Support Event Plus to redefine their brand identity and craft a customer focused marketing strategy
What we did
We conducted market research and interviews with their customers to get insights on their perception of Event Plus. Also, we designed a series of workshops to define the main brand elements including Event Plus’ purpose, values, unique selling points and services as well as dig into the main target groups of customers and set the marketing goals, analyze the customer purchasing journey and create solutions to be embedded in the marketing strategy.