Projects

Revisiting & verbalizing the corporate brand identity in order to increase brand awareness through a solid corporate brand strategy.

Articulating with clarity the organisation's identity in order to convey efficiently the brand story both internally for co-creation and validation as well as externally.

Helping MarineTraffic articulate its purpose and values while supporting it in its journey to embody them in its everyday’s business practices.

Processing Welcome Pickups purpose, values and behaviors that define Welcome's way of doing things, while empowering the leadership team in creating alignment and clarity around this narrative.

Working with Coca Cola Company in mapping and processing the culture in markets that can act as role models for the organisation.

Building a healthy and customer centric culture, through a number of interventions including a culture health check, CX initiatives, organizational restructuring and empowering the leadership team.

Providing alignment on the current and desired culture and brand identity following a number of merges & acquisitions, while coaching the leadership team to guide this change.