Supporting the articulation of the cultural brand identity of the organization and its operationalisation across all hotels and operations. This includes conducting health checks, forming the EVP, translating values into actionable behaviours and empowering people managers through targeted interventions.
Working with Coca Cola Company in mapping and processing the culture in markets that can act as role models for the organisation.
Unifying post-merger sub-cultures by aligning values and behaviors with the business strategy through annual health checks and targeted workshops. Synchronizing the Group’s vision and operational priorities through executive strategy sessions. Empowering the leadership pipeline via structured middle-management programs and tailored 1-on-1 executive coaching sessions.
Helping MarineTraffic articulate its purpose and values while supporting it in its journey to embody them in its everyday’s business practices.
Processing Welcome Pickups purpose, values and behaviors that define Welcome's way of doing things, while empowering the leadership team in creating alignment and clarity around this narrative.
Revisiting & verbalizing the corporate brand identity in order to increase brand awareness through a solid corporate brand strategy.
Supporting Worldline in navigating their journey of aligning their culture post-M&A.
Articulating with clarity the organisation's identity in order to convey efficiently the brand story both internally for co-creation and validation as well as externally.